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Inside the General Entertainment Authority: Jobs, Vendors, and the Future of Media Regulation

In August 2023, Sega purchased Rovio for US$776 million, underscoring the consolidation pressure that spurred the UK to create the General Entertainment Authority. The General Entertainment Authority (GEA) is the nation’s central body for overseeing television, streaming and cross-platform content, unifying policy, licensing, and industry standards under one

General Entertainment Authority: More than 89 million visitors to the Kingdom's entertainment sector in 2025 — Photo by Chase

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The General Entertainment Authority: A Strategic Guide to Saudi Arabia’s Entertainment Economy

The General Entertainment Authority (GEA) sits in Riyadh’s King Abdullah Financial District, overseeing Saudi Arabia’s entertainment ecosystem from 12 offices. Its strategic placement near major transit arteries turns daily commuters into regular guests, reshaping the kingdom’s leisure economy. General Entertainment Authority Location: Mapping the Heart of Saudi’